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1987-2019:简约的利郎一直“不简单”

来源: 168彩票代理   编辑: 批发市场给他们的营销带来了一定的便利性。

  1990NIAN,“LILANG”SHANGBIAOZHENGSHIZHUCE,TONGGUOFANGZHAOGUOWAI、GANGTAILIUXINGDEKUANSHI,YIKAISHIBIANYINGDEXIAOFEIZHEDEQINGLAI。XUANCHUANSHANG,LILANGGENJULISHIJIYU、LANGSHIXIANSHENGDEYUYI,SHUNSHITUICHUYITIAOSHENRURENXINDEGUANGGAOYU——“JIXIANSHENGDEQINGYI”,YIDUJIANGLILANGTUIZHIWEIFUJIANRENJIEHUNSHIXINLANGDEBIAOPEIXIFU。

  SUIZHEFUZHUANGCHANGGUIMODEBUDUANKUODA,LILANGZHUJIANCONGFUJIANSHENGNEISHICHANGKAISHIXIANGSHENGWAISHICHANGJINJUN,YEKAISHILECONGPIFADAOTEXUZHUANMAISHIYEDEZHUANXING。DANBUDEBUCHENGREN,2000NIANZHIQIAN,MIANDUIYANJUNDESHICHANGXINGSHIJITONGZHIHUADEXINGYEJINGZHENG,LILANGYEYIDUZOUXIANGTINGZHIDEBIANYUAN。

  YEJIUZAI2000NIAN,LILANGKAICHUANGXINGDITICHULE“SHANGWUXIUXIAN”NANZHUANGDEGAINIAN,JIEYU“SHANGWU”HE“XIUXIAN”ZHIJIANDEXINZHEZHUANGZHUZHANG,BUJINWEILILANGDIANDINGLEQIZAIFUZHUANGXINGYEZHONGDUTEDEFENGGEDINGWEI,GENGWEIZHONGGUONANZHUANGXINGYEDEFAZHANKAIPILEQUANXINDESILU。

  2002年:“简约不简单”响彻全国

  ZAILILANGDEPINPAIFAZHANGUOCHENGZHONG,2002NIANKENDINGSHIYIGEZHIGUANZHONGYAODENIANFEN。ZHEIYINIAN,PINGJIEZHEYAOLAICHENDAOMINGCHURENPINPAIDAIYANREN,HE“JIANYUEERBUJIANDAN”DEPINPAIKOUHAO,LILANGXUNSUCHUANGRUQUANGUORENDESHIYE。

  YONGLILANGFUZERENDEHUASHUO,CHENDAOMINGSHENSHANGDESHENSHIRUYAQIZHIYULILANGDEJIANYUEZHIDAOJIWEIFUHE。2002NIAN,ZHENGZHI《KANGXIWANGCHAO》BAOHUOZHIJI,LILANGQIANXIACHENDAOMINGCHURENDAIYANREN,GENGANPAILEQIZAIBEIJINGFUZHUANGZHANHUISHANGZOUXIU。ZHEIYIJUECEZHIJIECHENGJIULELILANGJIAMENGSHANGDEXUNSUMENGZENGYUXIAOSHOUYEJIDEBAOZHANG。

  JINJIEZHE,LILANGCHENGSHENGZHUIJI,KAISHIDENGRUYANGSHIZUOXUANCHUAN,YIKUOZHANPINPAIDEYINGXIANGLI。“NIJINGGENGLIYUCHENGZHANG。”ZHEIJUHUAKESHUOSHILILANGFAZHANGUOCHENGZHONGDEZHENSHIXIEZHAO。JINGUANZAIQIANYUEDAIYANRENZHISHIKUNNANZHONGZHONG,DANYEJIUSHIZHEIYIJUECESHIDELILANGZAICICHENGGONGZAISHICHANGZHONGZHANWENJIAOGEN。

168彩票代理  JUTONGJI,CIJUZHIHOUDEDUANDUAN3NIANSHIJIANLI,LILANGNANZHUANGDEXIAOSHOUZHENGZHENGBAOZHANG10BEI,KESHUOSHICHUANGZAOLEZHONGGUONANZHUANGDESHENHUA。ER“JIANYUEERBUJIANDAN”DEPINPAIKOUHAOYEZAITONGYISHIJIANXIANGCHEQUANGUO,YUCI,LILANGNANZHUANGPINPAIKAISHIXUNSUCHUANGRUGUONEIZHICHANGJINGYINGDESHIYE,CHENGWEIJINGYINGMENDEZHEZHUANGXUANZE。

  2007年:登上米兰时装周舞台

  RUGUOSHUOYAOQINGCHENDAOMINGDAIYAN,DENGRUYANGSHIZUOXUANCHUANSHILILANGPINPAIYISHIDEJUEXING。NEIME,DENGSHANGMILANGUOJISHIZHUANGZHOUZESHILILANGKAIQISHISHANGNANZHUANGZHILVDEQIDIAN。

  YIDALIMILANSHIZHUANGZHOUZUOWEISHIJIESIDASHIZHUANGZHOUZHIYI,SHISHIJIEGAOJINANZHUANGPINPAIHEDAPAISHEJISHIDECHAOJIJUHUIPINGTAI,YIZHIBEISHIWEISHIJIESHIZHUANGSHEJIHEXIAOFEIDE“QINGYUBIAO”。2007NIAN,LILANGCHENGWEISHOUYIGEDENGSHANGMILANSHIZHUANGZHOUDEZHONGGUONANZHUANGPINPAI。ZAIDANGSHIYENEIKANLAI,ZHEIBUJINSHIYICHANGLINGRENZHUMUDEZHONGGUOPINPAIZHIXIU,GENGSHILILANGZOUCHUGUOMEN、JINJUNGUOJISHICHANGDECHUNVXIU。

  CIHOULILANGJIXUZAISHISHANGJIEFALI,YU2008NIANZAIDENGSHANGDONGJINGSHIZHUANGZHOUWUTAI,ZHEISHIJIBALI、MILAN、NIUYUE、LUNDUNZHIHOUDESHIJIE“DIWUDASHIZHUANGZHOU”。ZAIZHEICISHIZHUANGZHOUSHANG,LILANGFUZHUANGJIPINPAIZONGSHEJISHIJIWENBOYITONGLIANGXIANGTXINGTAI,YICHANGGUANYU“ZHONGGUOFENG”MEILIDEREYIZAIDONGJINGXIANQI。

1987-2019:简约的利郎一直“不简单”

  2008NIANLILANGDENGSHANGDONGJINGSHIZHUANGZHOUWUTAI

  HAOWUYIWEN,LIANXULIANGNIANLIANGXIANGSHIJIESHIZHUANGZHOUHOU,LILANGZAISHIJIEDEYINGXIANGLIXUNSUDEYITISHENG。ERLINGYIFANGMIAN,YEYOULAIYULIANGCIGUOJISHIZHUANGZHOUDEJINGYAN,CHENGJIULELILANGZAI“MINGXIANG2012”BEIJINGSHIZHUANGZHOUSHANG,XIETONGGUOJIZHIZUOBANDIWEIZHONGGUOSHISHANGJIECHENGXIANLEYICHANGQUANXINSHIJUEDEZHENHANJUZUO。

  2009年:正式开启资本市场征途

168彩票代理  2009NIAN9YUE25RI,LILANGZHENGSHIKAIQILEZIBENSHICHANGDEZHENGTU。ZHEIYITIAN,LILANGYIMEIGU3.9GANGYUANDEFAXINGJIAGE,HUODE157BEICHAOERENGOU,CHENGWEISHOUYIJIAZAIXIANGGANGIPOSHANGSHIDENEIDINANZHUANGPINPAI。KEYISHUO,ZHEIWEILILANGDAZAOSHISHANGDIGUODIANDINGLELIANGHAODEJICHU。

168彩票代理  JULILANG2009NIANCAIBAOXIANSHI,GAINIANLILANGYINGYESHOURUDA15.59YIRENMINBI,TONGBIZENGZHANG37.4%,JINGLIRUN3.02YI,TONGBIZENGZHANG96%。YINGSHOU、JINGLIDESHUANGWEISHUSHUANGZENGZHANG,YIWEIZHELILANGDESHANGSHIZHILUYONGYOULEYIGELIANGHAODEKAISHI。

168彩票代理  SHANGSHIDANGRI,WANGSHISANXIONGDILIXIA“ZHUANXIN、ZHUANYE、ZHUANZHU、ZHUANYI”ZUOHAOFUZHUANGDEMUBIAO,RUJINLAIKAN,LILANGQUESHIJIANDINGBUYIDIZHUANZHUYUSHISHANGNANZHUANGXINGYEDEYANFAYUSHENGCHAN。BINGCHIZHE“JIANYUEBUJIANDAN”DESHEJILINIAN,LILANGZAIYUSHIJUJINDEDIAOZHENGCHUANGXINZHONGCHUANGZAOCHULEYITIAOYOUYIDEYEJIZENGZHANGXIAN。

  JINNIANZHENGZHILILANGSHANGSHISHIZHOUNIAN,XIANGJIAOYUSHANGSHIZHICHU,LILANGSHIXIANLEYINGSHOU、JINGLIFANBEIZENGZHANG。JU2019BANNIANBAOZHICHU,JIEZHIZHIJINNIAN6YUEDI,LILANGQUANGUOLEIJILINGSHOUDIANDA2753JIA,ZONGDIANPUMIANJICHAO39WAN㎡。

  2013年:精准布局购物中心渠道

168彩票代理  BANSUIZHESHANGYEDICHANXINGYEDEGAOSUFAZHAN,JIXIAOFEIMOSHIDEBUDUANSHENGJI,shopping mallCHENGWEILEQUSHIXINGXIAOFEIQUDAOZHIYI,YESHIPINPAIPEIYUYINGXIANGLI、FUSHELIDEZHIGAODIAN。

168彩票代理  LILANGDONGJIANXINGYEFAZHANQUSHI,ZAOYU2013NIANQI,JIUKAISHIZHUANZHANGOUWUZHONGXIN,BINGGENJUSHISHANGTIDU、RENKOULIUDONGXINGSHIJINGZHUNBUJUQUDAOXIACHEN,YIDIANDAIMIANFUGAISHICHANG。JULILANGGONGKAISHUJU,JIEZHIZHIJINNIAN6YUE30RI,LILANGGOUWUZHONGXINMENDIANSHUYICHAO680JIA,ZHANMENDIANZONGSHUMUDEJIN25%。

  WEINENGYINGHEXIANDAIXIAOFEIZHEDESHENMEI,LILANGBUDUANWANSHANMENDIANCHENLIE,BINGTONGGUOJIAQIANGMENDIANDUINANXINGGUKEGUANYUSHISHANGZIXUN、FUZHUANGDAPEI、ZHEZHUANGJIQIAODENGXINXICHUANBODEZENGZHIFUWUTIGAOTIYANGAN。RULILANZQINGSHISHANG(LESS IS MORE)XILIEWEITIEJINNIANQINGRENXIHAO,TONGGUODAZAODIANPUSHIJUESHENGTAIXITONG,YIJIANYUEQIANWEIDEXINGXIANG,QINGLIANGJIANMINGDEMENDIANFENGGEWEIXIAOFEIZHEYINGZAOWENXINJIANYUEDEGOUWUTIYAN。

  “MIANDUISHICHANGDEBUDUANBIANHUA,LILANGSHIZHONGZAICHIXUSHENGJIMENDIANTIYAN,TONGGUOJIEHESHEJISHIHECHUANGYIZONGJIANDUICHANPINDEDINGWEI,SHEJICHUYUCHANPINDINGWEIXIANGFUHEDEZHUTIMENDIAN,SHIXIANPINPAINEIRONGHEXINGXIANGDESHUCHUWANMEIRONGHE。”XIANGGUANFUZERENBIAOSHI,JINNIANXIABANNIAN,LILANGZHUXILIEBUFENXINDIANYISHIDIANTUICHUDIQIDAIMENDIANZHUANGXIUXINGXIANG。

1987-2019:简约的利郎一直“不简单”

  LILANGDIQIDAIMENDIANZHUANGXIUXINGXIANG

  2016年:推LESS IS MORE系列抢占年轻市场

168彩票代理  NIANQING、SHISHANG、CHAOLIU、GEXINGSHIXINYIDAIXIAOFEIZHEDEBIAOQIAN,MIANDUINANXINGZHEZHUANGQUSHIDEBIANHUA,LILANGMIAOZHUN25-35SUINIANQINGXIAOFEIZHE,ZHONGXINYANJIUNANZHUANGSHICHANGTUPOKOU,BINGYU2016NIANTUICHULESS IS MOREXILIECHANPIN,YIJIANYUEFENGGE、SHISHANGCHAOLIU、GEXINGYIDADESHEJITEDIAN,PEIYIHONG、HUANG、LANDENGRANGRENYANQIANYILIANGDEDADANYONGSE,SHIXIANMEIJIANCHANPINDOUNENGWANMEIBIAODAZHEZHUANGZHEDESHISHANGTAIDU。

1987-2019:简约的利郎一直“不简单”

168彩票代理  LESS IS MOREXILIECHANPIN

  QISHILILANGDEPINPAINIANQINGHUAYOULAIYIJIU。ZAOZAI2012NIAN,LILANGJIUBUDUANXINAGUOJISHEJIJINGYING,ZUJIANGUOJIYANFATUANDUI,TONGSHICHENGLIZIYOUMIANLIAOYANJIUSUO,CONGYUANTOUDESHAXIAN、MIANLIAO、YINRAN、TUANDENGFANGMIANJIANCHIYUANCHUANGZIZHI,ZHELIYUCHANPINYUANCHUANGLIDETISHENG。

168彩票代理  FENGFUDEKUANSHIJIHUOLIANG、GAOPINCIDESHANGXIN、YUANCHUANGLIDETISHENG,JI“TIZHIBUTIJIA”CELVEDESHISHI,LESS IS MOREXILIEZITUICHUJIUCHENGWEINIANQINGXIAOFEIZHEDEXINTOUXIHAO,YEJINYIBUSHIXIANLELILANGDEPINPAI“HUANXIN”。ZHIDEYITIDESHI,ZAIWIN DATAYANJIUFABUDE2019BANNIANDUGOUWUZHONGXINGUANZHUFUSHIPINPAIBANGTOP50ZHONG,LESS IS MOREWEIJUDISI。

168彩票代理  XIANRAN,ZHENZHENGDEPINPAINIANQINGHUABUSHIYIJUJIANDANDEKOUHAO,ERSHIYAOQIUCHANPINSHIXIAN“XING”DENIANQINGHUADETONGSHI,“SHEN”DEBUFENYENENGHUANFAXINHUOLI。ZHENDUIFUSHILAIKAN,TAYAOQIUZAICHANPINYONGLIAO、KUANSHISHEJI、SHANGXINPINLV、YINGXIAOTUIGUANGDENGJINXINGQUANFANGWEIGENGXIN,YOULIZHIWAISHIXIANPINPAIDENIANQINGSHENGJI。JINNIANYILAI,LILANGLIANGDUXIESHOUXUEYUANJIANGZOUJINGEDAGAOXIAO,YI“LESS IS MORE”WEIMINGTI,XIANGBAIWANCHUANGYIXUEZIFAQIYAOQING,WEIPINPAIDEHUANXINSHENGJICHUMOUHUACE,ZHEIYESHILILANGPINPAINIANQINGHUADEYIDAZHONGYAOZHANLVE。

  2017年:研发鞋类产品,全面覆盖男性穿搭

  在LILANZ 2019冬季新品发布会168彩票代理上,与男装新品同时亮相的还有男性鞋类产品。实际上,利郎关于鞋类产品的研发于2017年就已开始。随着鞋类产品的推出,利郎的产品品类全面覆盖男装、鞋袜、配饰,完成了男装穿搭全品类矩阵的打造。

168彩票代理  JINNIAN,LILANGZAIQUANXINTUICHUXIEYESHENGCHANXIAN,CONGXIEDIKEJIDAOXIEMIANSHEJIJIANCHIYUANCHUANGYANFA,QIEFUZHUANGSHEJIZHIZAODEYIXIEXIANJINLINIANYINGYONGQIZHONG,YICUJINXIELEISHANGPINZHENGTISHUIPINGDEJINBU。JUXI,2019NIANDONGJIXIELEIXINPINZHONG,BUJINSHIYONGDALIANGGONGNENGXINGMIANLIAOYIQIDAOBAONUANZUOYONG,QIDADANDEYONGSEHEQIANWEIDESHEJIGENGBAOZHENGLEXIEZIDESHISHANGXING。

168彩票代理  BANNIANBAOXIANSHI,JINNIANSHANGBANNIAN,LILANGXIELEICHANPINXIAOSHOUYANXUQUNIANDEZENGZHANGSHITOU,2019NIANQUANNIANZONGDINGDANZENGJIACHAOGUO50%,QINEIXIAOSHOUEZENGZHANGCHAOGUO3CHENG。

  2018年:加强新零售渠道布局

  LILANGDEQUDAOZHANLVEDIAOZHENGCHULEJINZHUGEDAGOUWUZHONGXINWAI,HAITIXIANXINLINGSHOUYEWUDEBUJU。MIANDUIXIANSHANGXIANXIARONGHEFAZHANDEXINGYEQUSHI,LILANGYEJIANGXINLINGSHOUYEWUDINGWEIJITUANDEFAZHANZHONGDIAN。YOUQIZI2018NIANKAISHI,LILANGGENGJIAQIANGBUJUXINLINGSHOUYEWU。

  JIUZAI19NIANDESHUANG11ZHONG,LILANGQUANTIANCHENGJIAOLIUSHUIDA1.3YIYUAN,TONGBI2018NIANBAOZENG630%,SHUAXINLISHIJILU;CHANPINSHOUQINGLVDA51.1%,ZAIPINZHINANZHUANGSHOUQINGLVZHONGWEIJUBANGSHOU。GAIZUSHUJUZHENGHENHAODEZHENGMINGLELILANGXINLINGYEWUCHENGXIAOYIXIAN。

  ZIXIYANJIULILANGXINLINGSHOUBUJU,BUJINZAITIANMAO、JINGDONGDENGZHUMINGWANGGOUPINGTAISHEZHIPINPAIQIJIANDIAN,TONGGUOXIANSHANGXIANXIATONGKUANTONGJIAXIAOSHOUCHANPIN,YETONGYANGJIEZHUYUWEIXIN、DOUYIN、XIAOHONGSHUDENGXINXINGWANGLUOSHEJIAOPINGTAIZENGJIASIYULIULIANG。CIWAI,ZAIPINPAIZHENGHEYINGXIAOFANGMIAN,LILANGYEJINYIBUZAIMINGXINGCHUANDA、IPLIANMINGDENGFANGMIANJINXINGKUOZHAN,TISHENGPINPAISHENGLIANGLIULIANG,JINYIBUJIAMAXINLINGSHOUQUDAOBUJU。

  XIANGGUANFUZERENZHICHU,XINLINGSHOUSHIDAI,TONGGUODASHUJUFENXI,SHIXIANPINPAIYUKEHUDEJIAOHULEJIE,CONGERYANFAZHENZHENGMANZUXIAOFEIZHEXUQIUDECHANPIN,SHIDEXIAOFEIZHENENGDUIPINPAICHANSHENGZHONGCHENGDU,JIANGXIAOFEIZHEDEJIAOSECONGDANCHUNDEYINGXIAODUIXIANGZHUANBIANWEIPINPAIZICHAN,ZHEISHILILANGFALIXINLINGSHOUYEWUDEFANGXIANGSUOZAI。

  - 后记 -

  ZAIZHEIGESHUNXIWANBIANDESHIDAI,KEGONGXIAOFEIZHEXUANZEDEDONGXITAIDUO,ERZHENZHENGNENGZOUJINXIAOFEIZHEXINLIDEPINPAI,YIDINGSHIYOUTAIDU、YOUWENDUDEPINPAI,LILANGJIUSHIZHEIYANGYIGECUNZAI。1987NIANZHI2019NIAN,LILANGSHIZHONGBUDUANDIFAXIANXIAOFEIZHEDEXUQIU、MANZUXIAOFEIZHEDEXUQIU。32NIAN,“JIANYUE”DELILANG,YIZHI“BUJIANDAN”!

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