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故宫口红 老干妈卫衣跨界真的“好玩”吗?

来源: 168彩票代理   编辑: 圈、大白兔出香水、连做痔疮膏的马应龙都出口红了。

  WOMENXIANLAIKANJIGEANLI。

168彩票代理  DABAITUZUIJINWANDEKUAJIEYOUDIANDUO。5YUEFEN,DABAITUYUQIWEITUSHUGUANFABULEXILIEKUAJIECHANPIN,YOUXIANGSHUI、MUYURU、SHENTIRU、HUSHOUSHUANG、XIANGXUN。BINGZAISHIFENZHONGJIUMAILE14000YUJIANCHANPIN。KANLAIXIAOFEIZHEHAISHIXIHUANDABAITUWEIDEXIANGSHUI。

  ZAILAIKANLAOGANMA。DAJIADOUZHIDAODE”GUOMINNVSHEN“LAOGANMA,CIQIANDENGSHANGLENIUYUEZHOUDAXIULEYIBA。KUANSHISHEJIYEFEICHANGJIANDAN,XIONGQIANlogoJIJUBIANSHIDU。ZHEIYANGYIJIANWEIYIYENENGMAIDAO120MEIYUAN,ZHEHERENMINBIBABAIDUO。

故宫口红、老干妈卫衣跨界真的“好玩”吗?

168彩票代理  CHULELAOGANMA,SHENZHILIANQINGDAOPIJIUYECHUWEIYILE。

故宫口红、老干妈卫衣跨界真的“好玩”吗?

  HAIYOUGENGQIPADE,1582NIANMAYINGLONGYANYAOWENSHI,1980NIANMAYINGLONGZHICHUANGGAOWENSHI,2019NIANMAYINGLONGCHUKOUHONGLE!

  2017,泸州老窖借《三生三世十里桃花》的热播推出了面向城市年轻女性的国风果酒品牌168彩票代理“桃花醉”;2018年2月,泸州老窖香水的横空出世,一度登上微博热搜榜,这款带有“酒味”的香水,首批2万瓶香水一上市几天即已售罄,这一跨界还带动了品牌天猫官方旗舰店销售量增长了941%,PV增长1870%。

  DANGRAN,ZHEIXIEZAIWOMENKANLAI,SHIPINPAIZAIKUAJIEWANYINGXIAO。ERZHENZHENGBAQIDANGZUOSHENGYILAIKANDE,HAISHIGUGONGDEWENCHUANGZUODEZUICHENGGONG。

  CIQIAN,“GUGONGWENCHUANGGUAN”TUICHU 6 ZHONGGUGONGZHUTIKOUHONG。CONGHOUFEIFUSHIYUXIUPINSHANGJIQULINGGAN,HAISHIYONGLE3DDAYINHEIKEJI。BUJINCHENGGONGSHOUHUOLEREDIANLIULIANG,CHANPINXIAOLIANGYESHIYIJINGTUICHUJIUXIAOSHOUYIKONG。BUJINRUCI,GUGONGDEHENDUOWENCHUANGCHANPINDOUSHENSHOUXIAOFEIZHEXIHAO。

  《QIANLIJIANGSHAN》XILIEKESIGAODINGXIANGBAO、NVXIE。

  关于跨界营销的几个思考

  MEITIGUANCHADAO,QISHIKUAJIEYINGXIAOHENDUOPINPAIDOUYOUCHANGSHI,DANZAIXIAOGUOSHANGQUEYOUHENDACHAJU。

  BIRUDABAITU,QIZHONGDIANBUZAIYUKUAJIECHANPINDAILAIDUOSHAOXIAOLIANG,SHUOZHIBAIYIDIAN,JIUSHIZUIHOUZHISHICHENGXIANYIGESHUJUZAIGONGGUANGAOSHANG。DANQIDAILAIDEPINPAISHENGLIANGHEMEITIBAODAO,YIJINGQUDELEHENHAODEXIAOGUO。GEDAMEITIDEZHUDONGBAODAO,YIJINGRANGQISHENGQUHENDUOSHICHANGYINGXIAOFEIYONG。

168彩票代理  ERDUIYUXIANGGUGONGWENCHUANG,TAMENSHISHISHIZAIZAITONGGUOGUGONGDEIPLAIDAZAO、SHEJICHANPIN。CHUFADIANSHANGSHIBUYIYANGDE。WOMENGENGYUANYIBATADEMOSHIKANZUOSHIIP+。

  RUGUONIDEPINPAIYEZHUNBEI“WAN”KUAJIEYINGXIAO,WOMENRENWEIZUIZHONGYAODEYIDIANSHI,NIZIJIBIXUSHIGEIP,HUOZHESHUOYINGXIANGDUJIAOGAODEPINPAI。HUOZHESHIBANGSHANGYIGEDAIP,BURANZHIHUIZIHAI。

  而对于如何做好跨界营销,还有几个关键点。

  1、90HOU、95HOUNIANQINGRENDEXIAI。90、95HOUKEYISHUOSHIXIANZAIDESHISHANGZHULIU。TAMENBUJINSHIZUOZUOWEINIDEXIAOFEIZHE,GENGZHUYAODEYIDIANSHI,TAMENSHIHUATICHUANBOZHE。TAMENSHIDANGXIASHEJIAOMEITIDEHUOYUEFENZI。RUGUONIDEKUAJIEYINGXIAOBUNENGDADONGTAMEN,NEIMEKEYISHUOSHISHIBAIDE。YINWEINIWUFAZUODAOSHIJIANDEKUAISUYINBAO。DINGDUOJIUSHIYINGXIANGXIAMEITIQUAN,YIYIBUDA。2、JIHUKUADEDOUSHISHISHANGJIE。WOMENKANSHANGMIANDEJIGEANLI,JIHUDOUSHICONGCHUANTONGXINGYEKUAJIEDAOSHISHANGXINGYE,ZHEIYUZUIJINDE“GUOCHAOXINGQI”DEFENGKOUYOUHENDAGUANXI。JIRANSHIGUOCHAO,SHISHANGQUANZUIRONGYIYINFACHAOLIU,JUYOUDAZHONGXIAOFEITEXINGYUTIANRANCHUANBOSHUXING。3、YICHANGIPDEBAOXIANYUNDONG。WEISHENMESHUOSHIBAOXIANYUNDONG,WOMENKANLAOGANMA、LUZHOULAOJIAO、YUNNANBAIYAO,ZHEIXIEKEYISHUODOUSHILAOZIHAO,WEISHENMEJIAOLAOZIHAO,PINPAIYINXIANGZAIXIAOFEIZHEXINZHONGCHENJIU。SUOYIYAOTONGGUOKUAJIEYINGXIAOLAIBAOXIAN。QISHIWOMENBUNANKANCHU,KEKOUKELE、MAIDANGLAOZHEIXIE“LAOPINPAI”,NIWEISHENMEBUJUEDELAO?YINWEITAMENMEINIANZAIYINGXIAOSHANGZUOLEJUDATOURU。NAGENIANQINGMINGXINGHUO,JIUQIANYUEZUODAIYANREN。ZAIPINPAIBAOXIANSHANGXIAZULEGONGFU。ERKUAJIEYINGXIAOJINJINZHISHIQIZHONGYIZHAO。

168彩票代理  BENWENZHUANZAIZI:http://www.kanlingshou.com/longsqiang/vip_doc/14704687.html

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