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NBA失意 匹克为什么可以在亚马逊上大卖?

来源:    编辑: Allen
  发布时间:2020-01-06 08:47:00
导读】中国运动品牌出海首一站,大多都会选择重金投掷NBA,因为NBA在国际上有着极高的影响力。匹克作为最早一批签约NBA球星的中国品牌,同时从2008-2009赛季一直到2013-2014赛季,NBA赛场上皆有匹克签约球员夺得总冠军

  中国运动品牌出海首一站,大多都会选择重金投掷NBA,因为NBA在国际上有着极高的影响力。匹克作为最早一批签约NBA球星的中国品牌,同时从2008-2009赛季一直到2013-2014赛季,NBA赛场上皆有匹克签约球员夺得总冠军。但据近日美媒报道的10位NBA现役球星与中国品牌签约情况,匹克成了垫底,曾经风光无限,如今却不敌安踏、……

168彩票代理  SHUOQIPIKE,ZAONIANZHUYAOYIJIEDANSHENGCHANCHUKOUDECHUANTONGB2BWAIMAOMOSHIYUNYING,DANZAI2012NIANKAISHIXIANGKUAJINGZHUANXING,MUQIANPIKEZAIQUANQIU180DUOGEGUOJIAWANCHENGPINPAIZHUCE,QICHANPINXIAOWANGQUANQIU115GEGUOJIAHEDIQU,TONGSHIZAIQUANQIUFANWEINEIYONGYOU1WANDUOGEJINGXIAOWANGDIAN。

168彩票代理  ERZAIPIKECHENGGONGZHUANXINGKUAJINGDIANSHANGZHIQIAN,PIKESHOUXIANXUYAOQUEDINGGONGSIWEILAIDEYEWUFANCHOU。

NBA失意 匹克为什么可以在亚马逊上大卖?

  PIKEKUAJINGCHUHAI,YICHANGZHONGGUOPINPAIMOUXINDIEDAIDEZIWOJIAOLIANG

  SHIJISHANG,PIKEZAI2012NIANBIANMENGSHENGLEZUOKUAJINGDIANSHANGDEXIANGFA,YUSHIZAI2015NIANDUIWAIMAOYEWUZUOLEZHONGXINDINGYI,BAPIKECHANPINXIAOWANGQUANQIU。

  中国品牌跨境出海之路为何难走?

168彩票代理  ZAICHUHAIGUOCHENGZHONG,PIKEYUDAOLEGEZHONGDADAXIAOXIAODETIAOZHAN。

  SHOUCIJINJUNZHONGDONGSHICHANG,DANGSHIZAISHATEALABOSHANGJIADESUOYOUCHANPINDOUBEILELINGXIAJIA,YUANYINSHISHANGJIADEPAOBUZHUANGBEIDOUSHIDUANKUANDE,ZHEIZAIMUSILINGUOJIASHIBUBEIYUNXUDE。

  CHUBURENSHIZHEIXIEWENHUAYUZONGJIAOCHAYIHOU,PIKEKAISHIMANMANSHIYINGBUTONGGUOJIADUITONGZHONGCHANPINDEBUTONGXUQIU。YIPIKE2019NIANXIAOLIANGTEBIEHUODEYIKUANCHANPIN——PIKE“TAIJI”PAOXIEWEILI,ZAIZHONGGUODEXIAOLIANGTEBIEHAO,DANRUGUOJIANGZHEIKUANCHANPINZHIJIECHUKOUHAIWAI,XIAOLIANGYEXUHUIBUJINRENYI。YINZHONGGUOHEHAIWAIYONGHUDEPAOBUFANGSHI、PAOBUCHANGJING、PAOXIESHIYONGPINLV、ZHONGLIANGDOUBUTONG,YINCI“TAIJI”CHULEHAIWAIBAN。

168彩票代理  SHISHISHANG,JIBIANZUOLEHENDUONULI,PIKEPINPAIRENZHIDUYUHAIWAIBENTUTOUBUPINPAIRENGYOUYIDINGDECHAJU,WULUNSHIPIKEHAISHIQITAZHONGGUOPINPAIQIYECHUHAIJIHUDOUMIANLINZHE:

  1.MUBIAOSHICHANGGAOEDETUIGUANGCHENGBEN,TUIGUANGFANGSHIDUOYANGHUAZHANGWOBUSHUXI。ZAIGUONEIHUA10WANRENMINBIZUOSHICHANGTUIGUANG,ZAIMEIGUOXUYAOHUA10WANMEIJINCAINENGDADAOTONGYANGDEXIAOGUO。

  2.GONGHUODAOQUANQIU,SUOYOUDEJIAOHUOQIXIANYEYOUBUYIYANG。BIRUZAI6YUEFEN,PIKEWANGELUOSIFASHOUYURONGFU,ZAIZHONGGUOXIAOSHOUDUANXIU,ERZAIAODALIYAXIAOSHOUDESHIHUWAIFENGYI、JIAKEDENG。

  3.GUONEIYUGUOWAISHEJISHIYANFACHANPINSIWEIYECUNZAICHAYI。PIKEYUDAOGUOZHEIYANGDEWENTI,DANGGUOWAISHEJISHIWENPAOXIEDEZHONGLIANGSHIDUOSHAO、CHAIDIAOXIEDAIHOUYOURUHEDEWENTISHI,GUONEISHEJISHIGOUTONGGENGDUOJUJIAOZAIPAOXIEXINGNENGSHANG。XIANERYIJIANDESHI,ZAIZHONGGUOHENSHAOYOUYONGHUHUIWENXIEZIZHONGLIANGDUOSHAO;DANZAIOUMEIGUOJIA,YONGHUHENQINGXIXIANGYAOLEJIEXIEZIDESHUJU。

168彩票代理  4.HUILVBODONG。ZAIZHONGMEIMAOYIMOCAQINGKUANGXIA,SUIRANZHONGGUODEHUILVBODONGYINGXIANGBUSHIFEICHANGDA,DANDUIYUNANMEI、DONGNANYADIQU,DANGDIHUILVYINGXIANGFEICHANGDA。

  5.TONGXINGPINPAIDAYA。PIKEQIUXIEJIHUZAIMEIGEGUOJIADOUHUIZAODAOWEIZHUIDUJIE,BIRUPIKEYIKUANJIAZHI49MEIYUANDEQIUXIE,RUGUODANGNIANXIAOLIANGBUCUO,DIERNIANQITAPINPAIYIDINGHUIJIJIZAI49MEIYUANDEQUYUJIADATOURU。

  BUJINRUCI,LAIZITONGXINGXINXINGPINPAIDETIAOZHAN、GEMUBIAOGUOKENENGCHUXIANDEBULIZHENGCE、XINXILIUTONGDEBUWENDINGXINGDENGDOUSHIXIANGPIKEZHEIYANGCHUHAIDEZHONGGUOPINPAIBIXUMIANDUIHEJIEJUEDETONGDIAN。

  下一个中国“匹克”,要如何走顺出口电商这条路?

  那么,跨境电商企业、卖家如何解决品牌出海的痛难点?

  1.商标保护:

  CANYUPINPAIBEIAN,MINGQUEPINPAIDEHEFASHENFEN;CANYUGEPINGTAIDEPINPAIBAOHUGONGJU,TIGAOPINPAIANQUANXING,JIANJUEDAJIJIAMAOWEILIECHANPIN,BINGZUNZHONGYIQIEWEIHUZHISHICHANQUANDEDONGZUO。

  2.品牌推广:

  JIEHECHENGGONGPINPAIJINGYAN,SHUXIEJUYOUPIKETESEDEPINPAIGUSHI,WEIZHANGJIUSHENGENGKUAJINGSHICHANGTIGONGTURANG;JIEZHUYAMAXUNWANGZHANYIJIQIXIANGGUANWANGZHANDENGCHANPINSUOYONGYOUDEGAOZHILIANGLIULIANGFUSHEKUAJINGSHICHANG,ZHANNEIZHANWAITUIGUANGSHUANGGUANQIXIABAZUIHESHIDECHANPINTIGONGJIZUIXUYAODEKEHU。

  3.因地制宜做本土化运营:

  CHANPIN:ZUNZHONGGEGEMUBIAOGUOGUOQING,ZUOCHUFUHEKUAJINGXUQIUDECHANPIN;

  BUJU:ZAIYIYOUGEGUOSHICHANGDEJICHUSHANG,SHENGENGGEGUOSHICHANG;BINGBUDUANXUNQIUXINDEJIHUI,FUSHEZHOUBIANGUOJIADIQU。

168彩票代理  PINPAI:ZUOCHUFUHEMUBIAOGUOYUYANXIGUANDEPINXUANZUOPIN,SHULIYOUZHI,ZHUANYEDEPINPAIXINGXIANG。

  4.订单反应速度:

168彩票代理  GENJUDUONIANYUNXINGDEGONGZUOJINGYAN,NEIBUYIJIXINGYESHUJUZHIDINGNIANDUJIHUA,JIEHEYAMAXUNDEQIANGDASHUJUZHICHINENGLI,SHULIGONGZUOLIUCHENG,NULISHIXIANSHISHIYOUJIHUA,LUODIYOUCHENGGUO。

  5.视觉传达:

168彩票代理  CONGKEHUXUQIUDIANCHUFA,PEIHEZHUANYEDESHIJUECHUANDASHEJI(TUPIAN、SHIPINDENG)ZHUPINZHUANYE、XUANCHUANCAILIAO,LIQIUTIGAOYOUHUALVHEXUANCHUANXIAOGUO。

  6.物流:

168彩票代理  BUFENDIANSHANGQUDAOYOUWANGZHANDEZHUANSHUWULIU,RUYAMAXUNDEAmazon LogisticsWEIJIEJUEKUAJINGWULIUTOUCHENGWENTITIGONGLEYOULIZHICHI;MAIJIAZUIZHUYAODETONGDIANHAISHIZAIZUIHOUYIGONGLIWENTISHANG。

  BENWENZHUANZAIZI:http://www.cifnews.com/article/58335

声明:本文章为会员于2020-01-06分享,此类稿件不代表本网观点。

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