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43年的跌宕沉浮 波司登的“涅槃之路”!

来源:    编辑: 登上纽约时装周之后,又一国货代表惊艳了世界。我们先来看看,这还是我们认识的波司登吗?

43年的跌宕沉浮 波司登的“涅槃之路”!

168彩票代理  JINTIAN,WOMENJIULAILIAOLIAO,ZHEIXIENIANDEBOSIDENG,DAODIJINGLILESHENME?YOUZUODUILESHENME?

  波司登的“波折”

  HUIGUBOSIDENGDEFAZHAN,BINGMEIYOUSHUNFENGSHUNSHUI。CHENGLI40DUONIANLAI,JIJINGZHUANXING,LIJINGBOZHE。

  1995NIAN,BOSIDENGYURONGFUXINPINYIJINGKAISHOUJIUBEIQIANGKONG,XIAOLIANG68WANJIAN,QIANGZHANLEQUANGUO16.98%DESHICHANG,ZHENGSHICHENGWEI“ZHONGGUOYURONGFUDALAO”。

  2006NIAN,QUANQIUSANFENZHIYIDEYURONGFUDOULAIZIBOSIDENG,PINPAIGUIMOKONGQIAN。TONGNIANDEDOULINGDONGAOHUISHANG,ZHONGGUOTIYUDAIBIAOTUANXUESHANGXIANGMUYUNDONGYUANSHOUCIDEDAOGUONEIQIYEDEZANZHUCANJIABISAI。HANXIAOPENGSHENZHEBOSIDENGYURONGFU,LIANGXIANGGUOJIWUTAI,YIJUDUODEHUAXUEXIANGMUJIANGPAI。

  2007NIAN,GUOJIAZHIJIANZONGJUWEIBOSIDENGBANFALE“GUOJIPINPAI”ZHENGSHU。

  TONGNIAN,BOSIDENGYURONGFUDENGLUXIANGGANGLIANJIAOSUO,BINGCHENGWEISHOUYIGESHANGSHIDEYURONGFUPINPAI。

  DANGNIANDIANFENGSHIQIBOSIDENGYURONGFUZHANDAOLESHIJIEYURONGFUSHENGCHANDESANFENZHIYI,CHENGWEIDANGZHIWUKUIDE"YUHUANG"。

168彩票代理  2012NIAN,BOSIDENGXUNSUKAIDIAN,YINIANNEIXINZENGMENDIAN4665JIAZHI13009JIA。

  RANER,BOSHIDENGDESHICHANGHUATIELUKAISHILE。

  2013NIANQUANGUOGUANBIMENDIANWEI3000DUOJIA,ER2015NIANGUANDIANSHULIANGGENGSHIJINGREN,ZHIJIEGUANBI5000DUOJIAMENDIAN。

  2015NIANYINGSHOUWEI62.93YIYUAN,ZHIJIEJIANSHAOJIN20YIYUAN,TONGBIXIADIE23.6%,JINGLIRUNJIANSHAOJIN5YIYUAN,ZHIYOU1.32YIYUAN,TONGBIZHIDIE81%。

  重回“羽皇”

  BOSIDENGZHISUOYIYEJILIANXUKUISUN,BUWAIHUQIZHUYINGYEWUYURONGFUJIQIANGDEJIJIEYILAIXING、SHEJILUOHOUBU、GUODUKUOZHANGDIANPU、YEWUDANYI、DANWANGJIMINGXIANDENGYINSUYINGXIANG。

  CONG2016NIANKAISHI,BOSIDENGZHEZHONGTISHENGZIJIDEPINPAIJIAZHI,YOUCIWOMENYENENGKANDAOQIZAIPINPAIZHONGSU、CHANPINSHENGJIDENGZHANLVESHANGYILIANCHUANDEDONGZUO。

  JIN3NIANDESHIJIAN,XIRI“YUHUANG”BOSIDENGQIANGSHIHUIGUI,FAZHANSHITOUXUNMENG。

168彩票代理  2019NIAN6YUE,BOSIDENGGONGBUDE2017NIANDUCAIBAOXIANSHI:GUOQUYINIANGONGSISHOURUDARENMINBI88.8YIYUAN,TONGBIZENGZHANG30.3%;CHUNLIZENGZHANGCHAO5CHENGDA57.1%,CHAOCHUCIQIANYEJIYINGXI50%DEYUQI。

  BOSIDENGPINPAIYURONGFUYEWURENGSHISHOURULAIYUANDEZHONGZHONGZHIZHONG,SHOURUZHANJITUANZONGSHOURUDE63.6%;CIWAI,TIEPAIJIAGONGYEWUYINZHONGDIANKEHUDINGDANLIANGTISHENG,SHOURUZHANBIJITUANZONGSHOURU10.6%,CHENGSHANGSHENGTAISHI;YINBINGGOUKELIYANUO、KELUOBALIANGJIANVZHUANGPINPAI,NVZHUANGYEWUZENGZHANG85.4%DAFUTISHENG,ZONGHEXIAOYIDEDAOHENHAOGAISHAN,TONGSHIDUOPINPAIHUAYEWUYEBAOCHILIANGHAODEFAZHANSHITOU。

  BUJINRUCI,JIN3NIANBOSIDENGYIDUOCIJISHICHANGDAILAILEJINGXI,2016NIANCHUNLIZENGJIA39.5%,ZAIDAO2017NIANCHAO50%DEJINGLIZENGFU,QUANGUANBOSIDENGSIDAYEWUBUJUJILIANNIANYEJIZENGZHANGTAISHI,KEWEIQUANMIANKAIHUAJIEJIEGAO。

43年的跌宕沉浮 波司登的“涅槃之路”!

  核心解码

  品牌及产品重塑

  YEJIBAOGAOXIANSHI,BOSIDENGCHIXUZOUDESHIYI“YURONGFUYEWUWEIHEXIN,DUOPINPAIHUA、SIJIHUA、GUOJIHUA”DEZHANLVEFANGXIANG。

  CHENGGONGDENGSHANGYURONGFUXINGYECWEI,CHENGWEIXINGYEBIAOZHUNZHIDINGZHE。HAIYAOQINGLEDUOGUOSHEJISHIJINXINGCAODAOSHEJI,DAZAOBAOKUAN。BAITUOLEYURONGFU“YONGZHONG、TUQI、DANYI”DEDAIMINGCI。

168彩票代理  TONGSHI,QUDAOYEZAIFALI。YISHIDAIGOUWUZHONGXIN、BAIHUOSHANGCHANG、HEXINSHANGQUANJIEBIANDIANWEIXINDIANJINZHUFANGXIANG,ZHONGGOUPINPAIXINGXIANG,YUJIJIANGXINKAI900JIADIAN,JIEZHIMUQIANYIXINKAICHAOGUO600JIADIANPU。

  新零售布局

168彩票代理  YUALIHEZUOJIANSHE“LINGSHOUYUN”PINGTAI,SHIXIANHUIYUANTONG、LINGSHOUTONG、KUCUNTONGDEXINLINGSHOUSANTONG。

  ZHINENGWULIUPEISONG,JIUJINPEISONGLIANTONGQUANGUOWUDAPIANQU。BOSIDENGJIANSHE“ZHINENGPEISONGZHONGXIN”,YINRUZHINENGJIQIRENCANGCHU、MADUOJIFENJIAN、SHUSONGSHEBEIDENG。JIEYUELIUSHUIXIANLAODONGLI18%,SHENGCHANXIAOLVTIGAOJIN30%。

168彩票代理  CHECHULINGSHOUCANG,DAJIANLECHUCHANGSHUZONGCANGZHIWAIDEHUADONGCANG、XINANCANG,HUABEICANG、DONGBEICANG、HUAZHONGCANG,FUGAIDAOQUANGUOSUOYOUDELINGSHOUMENDIANJIGERENXIAOFEIZHE,TIGAOLINGSHOUXIAOLV。

  市值千亿的目标?

168彩票代理  SHANGSHIGONGSI2018NIANZHONGBAOPILU,43JIAFUZHUANGSHANGSHIGONGSISHANGBANNIANLEIJISHIXIANYINGSHOU1164.87YIYUAN、JINGLI133.12YIYUAN。XINGYESHIZHICHAOBAIYIDEQIYEYOU12JIA,QIZHONG,SHIZHICHAOQIANYIDEQIYEYOU2JIA。MUQIANXINGYESHIZHIPAILIEQIANSANWEIDEQIYEFENBIEWEISHENZHOUGUOJI、ANTATIYUHEHAILANZHIJIA。QIZHONG,SHENZHOUGUOJIHEANTATIYUSHIZHIJUNCHAOQIANYI,SHENZHOUGUOJIYI1570.87YIYUANSHIZHIJUXINGYEZHISHOU,ZHIHOUSHISHIZHI1090.07YIYUANDEANTATIYU,HAILANZHIJIAYI447.48YIYUANSHIZHICHENGTANHUA,ERBOSIDENGCHAO100YISHIZHI。

  BOSIDENGYAOZUODAOQIANYISHIZHIDEMUBIAO,HAISHIYOUHENDATIAOZHAN,DANYESHIYIGEDAMUBIAO。ZHINENGSHUO,TAYAOZOUDELUHAIHENZHANG。

168彩票代理  DANBOSIDENGJITUANDONGSHIZHANGGAODEKANGSHUO:“SHICHANGRUZHANCHANG,MEIYOUYONGYUANDEGUANJUN,ZUOTIANYOUYIBUDAIBIAOJINTIANCHENGGONG,JINTIANCHENGGONGBUDAIBIAOMINGTIANHAIHUICUNZAI,ZHIYOUYONGYUANDEBIANGEHECHUANGXIN,CAISHITONGXIANGWEILAIDEZHENGQUEDAOLU。”

  BENWENZHUANZAIZI:http://www.kanlingshou.com/longsqiang/vip_doc/10813664.html

声明:本文章为会员于2020-01-08分享,此类稿件不代表本网观点。

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