168彩票代理

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它用一个平台解决腰尾部红人低效带货问题

来源: 168彩票代理   编辑: 服务平台盟眺进行了一次合作。借由盟眺精准提供的商品,一道沟小波单场直播成交额即超100万元。

  XINCHENGLIDEMENGTIAOKOUQIBUXIAO。QI2020NIANDEJIHUASHIWUGEZI—— “YIWUBAIQIANWAN”,JIDAZAOYITIHUAHONGRENDIANSHANGFUWUPINGTAI,DUIJIEHEFUWUWUGEZHULIUZHIBO/DUANSHIPINPINGTAI,CHENGWEIYIBAIGEZHONGDIANPINPAIKEHUDEZHIBODUANSHIPINDIANSHANGZHANLVEHEZUOHUOBAN,QIANYUEYIQIANGEFENSILIANGGUOBAIWANDEHONGREN,BINGFUHUAYIWANGESURENWANGHONG。

  JUMEITILEJIE,ZUOWEIPINGTAI,MENGTIAOKEYILIANJIEBINGDATONGPINPAISHANGHUHEZHIBO、DUANSHIPINYIJIWANGLUOHONGRENZIYUANSANFANGDEZHONGJIANHUANJIE。DANXIANGYAOWANCHENGZHEIGE“YIWUBAIQIANWAN”DEMUBIAO,JINJINZHEIYANGJIUGOULEMA?

  数字化是为了更好的连接

  “MEIGEQUANZIDOUYOUMATAIXIAOYING,HONGRENQUANYEBULIWAI。”TANQIYUNYINGMENGTIAODEYUANYIN,MENGTIAOCEOMENGYUNINGSHOUXIANJIANGLUOJIAODIANFANGZAILEZHONGYAOBUHONGRENDETONGDIANSHANG。ZAIMENGYUNINGKANLAI,WULUNSHINEIRONGDEYUNYINGNENGLIHAISHIHUOPINDEZUZHINENGLI,TOUBUHONGRENDOUYIJINGHEZHONGYAOBUHONGRENLAKAISHENWEI。

168彩票代理  CHAOJIWANGHONGMENDEJIHUOHEYINGXIAONENGLIYIJINGBEIXUDUOPINPAIYONGHEZUODINGDANZHENGMING,ERZAILINGYIFANGMIAN,YAOBUSHENZHIDIBUDEHONGRENSHULIANGYEZAIJIZENG。YOUYENEIRENSHIXIANGMEITITOULULEYIGESHUZI:KUAISHOUPINGTAISHANGYINDAIHUOZHUANGUOQIANDEWANGHONGYIJINGCHAOGUO300WANREN。JINGUANSHUJUDEZHENSHIXINGZANWUCONGKAOZHENG,DANRUGUOKUAISHOUQUANPINGTAIZHIYOUZUITOUBUDE300MINGZHUBOCAIJUBEIHAODEGONGYINGLIANNENGLI,NEIZHEIWANFENZHIYIYIWAIDEHONGRENZESHIZHONGZAIYIYIZHONGDIXIAODEFANGSHISHIXIANDAIHUOBIANXIAN。

168彩票代理  “DADUOSHUZHONGYAOBUHONGRENBUSHITEBIEDONG,DUIZHENGGESHANGYELUOJIXIANGXIANGLIBUZU,MENGTIAOSHOUYIGEYAOZUODEJIUSHIJIDAOZHEIXIEHONGRENPIPEIZHENGGEGONGYINGLIANDENENGLI。”MENGYUNINGDIANCHULEMENGTIAONENGWEIHONGRENTIGONGDESHOUXIANGNENGLI。

168彩票代理  JULEJIE,MENGTIAOMUQIANWEIHONGRENMENTIGONGLEYIGEBIJIAOQUANMIANDEFENXIAOSHICHANG,ZHEIGEFENXIAOSHICHANGTONGYANGSHIPINPAIFANGDEGONGHUOJIDI。ZAIZHEIYANGYIGEBIAOZHUNHUADESHICHANGZHONG,SUOYOUPINGTAISHANGDEZHUBODOUKEYIGENJUZIJIDEXIHAOHEBIAOZHUNXUANZEPINPAISHANGPIN,NADAODAEYOUHUI,CONGERMIANQUYUGONGYINGLIANTANPANDEGUOCHENG。

  有MCN机构负责人向媒体表示,红人带货的焦虑感大致可以分为4点:

  YISHILIULIANGHUOQUDEBUWENDINGXING,XUDUOZHONGXIAOWANGHONGMEIYOUWENDINGDELIULIANGCHUKOU,DADUOSHUSHIHOUSHI“KANTIANCHIFAN”;

  ERSHIFENSINIANZHEDUDEWENTI,HUOQULIULIANGHOUMEIYOUCHIXUXINGDENEIRONGYUNYINGNENGLI,DAOZHIFENSILIUSHILVGAOHUOZHUANHUALVDI;

168彩票代理  SANSHIHONGRENGENSHANGPINGONGYINGSHANGDETANPANNENGLIWENTI,HONGRENHENNANPIPEIDAOYUZIJISHIHEDEHUOPIN,“YOUDANZIJIUBUCUOLE“,JIUERJIUZHISHANGHAIHONGRENZISHENXINGXIANG;

  SISHIRICHANGYUNYINGDEGONGJUHUAWENTI,NENGFOUJIANGSHANGSHUWENTIYONGGONGJUHUA、JIZHIHUADEFANGSHIQUJIEJUE,ZAIGENBENSHANGJIEJUEWENTI。

  XUDUOCONGYEZHERENWEI,MCNQIAHAOKEYILIYONGJIGOUDELILIANGBANGZHUWANGHONGJIEJUESHANGSHUWENTI,MCNZAIMOUZHONGYIYISHANGKEYISHUOSHIZHONGXIAOHONGRENDELIANGJIAGUISUDI。ERZAIMENGYUNINGKANLAI,MCNHUOXUZAIHONGRENFUHUAHERENYUANGUANLISHANGYOUZHEXIANRUJUZHEDEJINGYANJILEI,DANMENGTIAOZHEIYANGDEYITIHUAHONGRENDIANSHANGFUWUPINGTAIZEZAISHUJUNENGLIHEXITONGNENGLISHANGYOUZHEGENGHAODEJICHU。

168彩票代理  YIGELIZISHI,HONGRENSHUJUHUAYIJINGZAIHONGRENGUANGGAOTOUFANGSHANGQUDELELIANGHAOXIAOGUO。MUQIAN,ZHONGYAOBUHONGRENSHICHANGDUIDABUFENPINPAISHANGERYANRENGRANSHIYIGE“HEIHE“,ZAIDOUYIN、KUAISHOUDENGPINGTAI,PINPAISHANGMENXUYAODALIANGDEXIANXIAGOUTONGGENDUIJIEQUQUEDINGHEZUODUIXIANG,ZAITONGGUOHEZUOYANZHENGXIAOGUO。ERMENGTIAOTONGGUOJIERULIANDANLUDENGDISANFANGJIDOUYINGUANFANGDEDOU+DENGSHUJUJIANCEGONGJU,DUIPINGTAIHONGRENJINXINGWUJIANDUANWUCHABIEDESHUJUJILU,CONGERGENGHAODIWEIPINPAISHULIGUANGGAODEHEXINXUQIU,ZHAODAOHESHIDETOUFANGRENXUAN,YONGZHIGUANDESHUZIHUAXIANSHIJINXINGGAOXIAODUIJIE。

168彩票代理  ZAIMENGYUNINGKANLAI,ZHEIJIUSHIYONGSHUZIHUAXIAOCHUXINXICHA,JIEJUEXINXIBILEIDEJINGDIANFANSHIZHIYI。

  SHUZIHUADEBENZHISHIWEILEGENGHAODILIANJIE。WULUNSHIDAJIANFENXIAOSHICHANGHAISHIZUOHAOSHUZIHUA,MENGTIAOYAOWEIHONGRENDIANSHANGCHANYEZUOHAOLIANJIEDEBENZHISHIZAIXIANDE。

  核心还是“红人”

  盟眺正式公布后,有不少业内人士对其业务属性感到好奇,主要集中在两点:

168彩票代理  1、MENGTIAOCHENGZAIYEWUDEHEXINCHANPINSHISHENME?

168彩票代理  2、MUQIANZHIBO/DUANSHIPINPINGTAIDAIHUOLIULIANGDADUODAOZHIALIDIANSHANGSHENGTAI,MENGTIAOSHIBUSHIYAOBAZHEIBOLIULIANGDAOXIANGWEIXINSHENGTAI?

168彩票代理  MENGYUNINGXIANGMEITIBIAOSHI,MENGTIAOCONGYIKAISHIJIUMEIYOUBAZIJIDINGWEICHENGGONGJUXINGCHANPIN,HUOZHESHUOMENGTIAOBINGBUYIDICENGXITONGXINGDEDUIJIEZUOWEIZIJIDEFUWU。ZAITAKANLAI,MENGTIAODEQIDIANSHIGONGYINGLIANHEPINPAIDEDIANPUYUNYING,DANGCONGGONGYINGLIANXIANGXIAZOUSHI,JIUBIRANHUICHUJIYINGXIAOCENGMIAN。MENGTIAOXUANZELEHONGRENYINGXIAOZHEIYICHUIZHISAIDAO,TONGGUOWEIHONGRENTIGONGDIANSHANGBIHUANSUOXUYAODEGEZHONGFUWULAISHIXIANJIAZHI。

  CONGLIUCHENGSHANGKAN,MENGTIAOTIGONGDEFUWUYOUQIANZHIDEHONGRENZHIBOJIDI,JIDIZHAOMUBINGPEIXUNHONGREN,WEIXINGYETIGONGXINXIANXUEYE;ZAIHONGRENZHIBOQIAN,ZHIYINHONGRENJIANLIDIANPU、DUIJIESHANGPINHEJINGZHUNXUANHUO;ZAIZHIBOGUOCHENGZHONG,JIHONGREN“KONGCHANG“,TIGONGBAOKUODAIHUOJIAOBENBIANXIE、ZHUBOFUBONENGLI,XIANCHANGKEFUHUDONGDENGJIEJUEJISHIXINGWENTIDEFANGANTAOCAN;ZHIBOWANCHENGHOU,HUIBANGHONGRENJINXINGBAOKUOHOUQIDEFAHUO、KEFU、LVYUEDENGZAINEIDEDIANPURICHANGGUANLI。

  ZAIZHEIYIGUOCHENGZHONG,MENGTIAODUIGEJIEDUANHONGRENDEPEIXUNGUANCHUANSHIZHONG。MEITILEJIEDAO,MENGTIAOMEITIANDOUHUIZUZHIHONGRENXUEXIHEFUPAN,TONGGUOPEIXUNTISHENGHONGRENMENZHIBOHUDONGDENENGLI、LIULIANGDECHENGJIENENGLIYIJIKUAPINGTAIHUOKEDENENGLI。

  媒体了解到,盟眺的红人主要有三大来源:

168彩票代理  YIGESHIXIAOQIHEZUO。MENGTIAOZAIWUXIYIJINGYUGENJIANGNANDAXUE、TAIHUXUEYUANJILINGWAISANSUOXUEYUANQIANDINGHEZUO,BANGZHUZHEIXIEYUANXIAODEBIYESHENGHEZAIXIAOSHIXISHENGWANCHENGJINENGHEZHUANYEDEPEIXUN;

168彩票代理  QICISHIGENHONGRENJINGJIHEZUO,ZHIJIEHUOQUPINGTAIZHONGXIACHENDEZHONGYAOBUHONGREN;

168彩票代理  ZUIHOUSHIYUDANGDIDEYONGGONGJIGOUHEZUO,YINDAODANGDIDEYIXIEBAILING、LANLINGRUDAOGOU,BAOMADENGCANYUDAOHONGRENDAIHUODECHANYEZHONGLAI。

168彩票代理  MUQIAN,CHULEZAIWUXISHOUKAIDEHONGRENCHUBEIJIDI,MENGTIAOHAIJIANGZAIZAISHANGHAIJIADING、QUANZHOU、SHAMEN、SUZHOU、CHANGSHUDENGDUODILUODIZHIBODEJIDI,BAOSHOUDEMUBIAOSHIZAI2020NIANNEILUODI10GEJIDI。

168彩票代理  ZHENDUIMENGTIAOSHIFOUYAOJIANGHONGRENLIULIANGDAOXIANGWEIXINSHENGTAIDIANSHANGDEWENTI,MENGYUNINGZEJIYULEFOUREN。ZAIQIKANLAI,PINPAIFANGDEYINGXIAOXUQIUBINGBUBEIXIANZHIZAIWEIXINTIXINEI,MENGTIAOFUWUDEHONGRENMENDEZHUZHANCHANGGENGJIABUSHIWEIXINSHENGTAI,MENGTIAOMEIYOUBIYAORENDUITAMENJINXINGXIANZHI。“MUQIANDABUFENDEZHIBOLUODICHANGJINGHAISHIZAIDOUYIN、KUAISHOU、TAOBAOZHIBOLI,ERWOMENGUOQUZAIWEIXINSHENGTAIJILEIDEYANFANENGLI、SHANGPINNENGLI、YUNYINGNENGLI、YINGXIAONENGLIDENGWANQUANKEYIKUAISUQIANYIDAOGEGEPINGTAI。”

  JUJIESHAO,MENGTIAOZUOWEIXINPINGTAIYIJINGLEIJIFUHUALE50WEIXINZHUBO,YIJINGYOUYIPIDANCHANGXIAOSHOUEPOBAIWANDEXINRENZHUBOCHENGGONG“CHUQUAN”,JIN300MINGHEZUOZHUBODACHENGQIANWANJIZHIBODIANSHANGXIAOSHOUE。MENGYUNINGBIAOSHI,MENGTIAOSHIYIGEYITIHUAWANGHONGDIANSHANGFUWUPINGTAI,ZAIZHEIYIZHANGCHUANDEXINGRONGDANGZHONG,TAZUIZAIYIDESHI“HONGREN”ERZI。TASHUO,MENGTIAOYAOZUODEYIQIE,JIUSHILIYONGSUOYOUZIYUAN,MANZUHONGRENDEYIQIEHELIXUQIU。

  重塑红人带货模型?

  ZAIMENGTIAOKANLAI,“HONGRENDIANSHANG”BINGFEISHIDANCHUNDEZHUBOWEIXIANSHANGDIANSHANGPINGTAIDAOLIU,TAHAISHITUYONG“HONGREN+”JIHUAJIGENGDUODEXINGYEHESHANGHUDAILAIXINBIANHUA。

  BIRU,ZAICANYINXINGYE,MENGTIAOTONGGUOHECANYINDAIYUNYINGFUWUSHANG“SHANGYOU”HEZUO,TUICHULECANYINTANDIANCHANPIN,YONGDUANSHIPINHEZHIBODEXINGSHIQUANFANGWEIZHANSHICANTING,BANGCANYINSHANGJIAJIMENDIANDAOLIU,ZHIJIEDAIDONGDAODIANKELIUHEYINGYEXIAOSHOU。JULEJIE,SHANGYOUMUQIANHEZUODESHUBAIJIALIANSUOCANYINQIYE,JUNYOUWANGZAI2020NIANCHUKUAISUDATONGHEMENGTIAOPINGTAIDEYINGXIAOHEZUO。

168彩票代理  MEITILEJIEDAO,CHULEXIANXIACANYIN,MENGTIAOHAIJIANGCHANGSHIHEGENGDUOXINGYEHEZUO,BAOKUOFANGDICHAN、NONGTECHANPIN、GONGYEPINCHANYEDAIDENG,RANGHONGRENZAISHENGHUOZHONGYENENGGAOXIAOFAHUIYINGXIAOZUOYONG。

168彩票代理  ZAIHONGRENTOUFANGDEGUOCHENGZHONG,RUHEQUANHENGYINGXIAOTOURUYUHONGRENLIULIANGZHUANHUALVSHIPINPAISHANGGUANXINDEWENTI。WEICI,MENGTIAOPINGTAIWEIPINPAISHANGTIGONGCPSJIESUANMOSHI,YIBIMIAN“GAOCHENGBEN、DIZHUANHUA”DEQINGKUANG。

  ZHIDEYITIDESHI,MENGTIAOYEKAISHIJIEZHUHONGRENBANGPINPAIJINXINGXINPINFABU。12YUE27RI,GUOHUOPINPAIBAIQUELINGHAIZHIMIYUXIZANG5100TUICHULIANMINGPINPAI“HUAYANGZHONGGUO·HUO”CHANPIN,BINGZHIDINGMENGTIAOZUOWEIQUANGUOSHOUFAPINGTAI。MENGTIAOWEICINACHUDEWUQISHI:LIYONGZISHENDESHUZIHUAZHUBOZIYUAN,GENJU“HAIZHIMI5100”LIANMINGPINPAIDINGWEIJINGZHUNSHAIXUAN、PIPEIWANGHONGMEIZHUANGZHUBOZIYUAN,BANGZHUPINPAIZAIDUANSHIPINZHIBODENGPINGTAISHANGJINXINGGEXINGHUAYINGXIAO,JINGZHUNPIPEIHOUSHIXIANGAOZHUANHUA。

  MENGTIAOLIANJIEHONGRENYUPINPAIDEWANFABUJINYUCI。YIGUOHUOPINPAILONGLIQIWEILI,MENGTIAOCHULEBANGZHULONGLIQIJINGZHUNSHAIXUAN、PIPEIWANGHONGMEIZHUANGZHUBOZIYUAN,ZAIGEZHIBOPINGTAISHANGJINXINGNIANQINGHUAYINGXIAOWAI,HAIJIERULELONGLIQIDAZAODEZHINENGSHUZIHUAZHIZAOGONGCHANGPINGTAI。JIEZHUZHEIYIPINGTAI,HONGRENHEPINPAIKEYIYIQICHUANGZUOYOUGEXINGQIECHENGBENKEKONGDEWENCHUANGLIANMINGCHANPIN,ZHIJIECHUANLIANQILEXIAOFEIZHE、HONGREN、GONGYINGLIANYUPINPAISIFANG。

  “YOULIANGJUHUATEBIEFUHEXIANZAIDEYIGESHICHANGDETEZHENG,YIGESHIBAIHUAQIFANGCHUNMANYUAN,YIGESHILAOSHUFAXINYA。”MENGYUNINGZHICHU,QIANZHESHIRUWANMEIRIJIBANYILIANGNIANNEIKUAISUJUEQIDEQUANXINPINPAI,TAMENJIEZHUXINPINGTAIHEXINLIULIANGKUANGBIAOTUJIN,CHENGJIXIANHE;HOUZHEZESHIRUBAIQUELING、LONGLIQIDENGYOUZHEZUIGUANGFANDAZHONGRENZHIDELAOPINPAI,JINGGUOXINDAFADEZHONGSUCHANSHENGLEBUYIYANGDEZHIGAN。

  BUTONGDEZHIGANDUIYINGBUTONGDEXIAOFEIRENQUN。DUIYUMENGTIAOLAISHUO,RENGEHUADESHIQINGSIHUJIUYINGGAIJIAOJIRENGEHUADEYINGXIAO。WULUNSHI“CHUNMANYUAN”HAISHI“LAOSHU”FAXINYA,HONGRENDOUSHIBUKEHUOQUEDENEIGERENGEHUALIULIANGJIEDIAN,ERMENGTIAOZHENGNULISHIZHETOUGUOTAMENQUYINGXIANGXINGYE。

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